NEW YORK, Dec. 3, 2012 /PRNewswire/ ??The Boston Beer Company currently announced that a Samuel Adams Brewing a American Dream module will horde a second annual speed coaching eventuality in New York City, in partnership with Accion. ?With a concentration on assisting tiny businesses associated to food, beverage, qualification brewing, and hospitality, Samuel Adams Brewing a American Dream has supposing micro-financing to 200 businesses national as good as coaching and/or mentoring to over 3,000 tiny business owners.
The speed coaching eventuality will take place on Monday, Dec 3rd from 6:30pm ? 9:00pm during ING DIRECT Cafe (968 3rd Avenue between 57th 58th). Coaches will embody Samuel Adams owners and brewer, Jim Koch, as good as several Samuel Adams employees and internal area experts. Business owners attending a eventuality will have a event to spend 20 mins any in a array of high-impact one-on-one sessions that are dictated to residence their specific problems and issues.? For example, a business owners who has a doubt about pricing competence accommodate with a financial consultant who will yield specific ideas and collection to assistance competitively position a product with intensity customers.
?We have income to lend and wish to attract many some-more tiny business owners from this good food and libation city into a program,? commented Jim Koch. ?We?ve been unequivocally gratified with a series of tiny business owners we?ve been means to assistance so distant around a 5 boroughs and are committed to stability to work with a loyal tiny businesses in New York City that are mostly noticed as too unsure by normal lenders ? nonetheless are heading a approach in terms of pursuit origination and mercantile enlargement within their neighborhoods.?
Koch total that he understands a hurdles these tiny business owners are confronting given he has been there.? ?From being incited down by banks 28 years ago when we was usually starting Samuel Adams, to reckoning out how to discharge my beer, we know firsthand what these tiny business owners are going through, and we unequivocally trust that a module can assistance them overcome many of their obstacles so they can be successful and grow,? he said. ?What?s pivotal is to not usually trip a check underneath a doorway though have a appropriation go hand-in-hand with actionable mentorship and coaching.?
New York City Success Stories
Since expanding into NYC in 2011, Samuel Adams Brewing a American Dream has supposing loans to 40 tiny businesses in Brooklyn, Queens, a Bronx, Staten Island, and Manhattan. Highlights of some of a businesses that a module has worked with and upheld include:
- Brooklyn Homebrew ? While Brooklyn Homebrew, a home brewing supply store, had been open and operating, owners Danielle Cefaro indispensable additional financing to assistance her grow a business. After being incited down by normal lenders given of a brief credit history, she incited to Samuel Adams Brewing a American Dream. According to Danielle, not usually did a module concede her to deposit in new apparatus so she could lift some-more supplies, though she was also means to rise a clever credit record. ?That credit record helped us secure a incomparable loan from a normal lender so we could continue to grow,? she said. ?Without Brewing a American Dream we wouldn?t have been means to start to expand, and we positively wouldn?t have been means to get a additional financing that we eventually cumulative from Chase.??
- The Chocolate Swirl ? Lisa Braciligiano connected with Samuel Adams Brewing a American Dream when her specialty dessert business was removing to a indicate where it indispensable some-more appropriation though she unequivocally didn?t know where to go for it. While Lisa?s business had been open/operating and it was starting to make a profit, she had used adult her personal funds, and to continue to grow she indispensable additional financing. ?Brewing a American Dream supposing a loan that helped us to enhance a business and authorised us to pierce a business from being part-time to full-time,? she said. ?Without it we wouldn?t have been means to sinecure some-more employees, enhance a use of a blurb kitchen we rent, or significantly boost a production.?
The many new module recipients include?.
- Cheryl?s Global Soul ? Born in Jamaica, Cheryl Smith changed to New York and became a chef, while also rising her possess catering company.? Later, she went on to open Cheryl?s Global Soul, a renouned grill in a Prospect Heights territory of Brooklyn.? Specializing in comfort food done with uninformed mixture from internal markets and spices from around a world, Cheryl?s Global Soul also provides catering services.? With a flourishing approval of a restaurant, total with increasing trade due to a opening of a new Barclay?s Center (home to a NBA?s Brooklyn Nets), Cheryl wanted to enhance her business to boost ability and to concede her to enhance her take-out menu by online food orders.? Thanks to a $22,990 loan from a Samuel Adams Brewing a American Dream program, Cheryl is now means to totally reconstruct a space and enhance to accommodate some-more customers.
- Raaka Chocolate ? Inspired by his practice tasting internal organic chocolates in Thailand, Ryan Cheney returned to a United States to start his possess chocolate company, Raaka Chocolate.? He initial grown relations with farmers in a Dominican Republic and Bolivia to import free-trade, organic cacao; and afterwards began formulating new flavors while operative from his home and offered essentially by farmer?s markets.? When direct for his products dramatically increased, Ryan cumulative a $10,000 loan by a Samuel Adams Brewing a American Dream module to squeeze register and supplies, as good as cover costs of offered during obvious New York locations, including Union Square and Columbus Circle markets.? Raaka Chocolate has given grown and total staff to support prolongation of a products, that are now sole online to business national and can be found in some-more than 50 stores around Manhattan.
Samuel Adams Brewing a American Dream?s Impact
Working with non-profit micro-lender Accion in a U.S. and a several partners, Samuel Adams Brewing a American Dream has already supposing $1.7 million of micro-financing to 200 businesses nationwide, and total or saved scarcely 1,300 jobs. Food, beverage, qualification brewing and liberality tiny business owners can request for loans trimming from $500 to $25,000 to be used for a accumulation of business functions such a expansion, equipment, and selling with all loan payments recycled behind into a account so that they can be repurposed into new loans.
?From restaurants to libation suppliers to food carts, Samuel Adams Brewing a American Dream is carrying a poignant impact on New York City?s food and libation tiny business community,? commented Paul Quintero, CEO of Accion East and Online. ?Its success in vast partial lies in a fact that it brings together dual unequivocally critical resources ? financing and real-world knowledge. When combined, as they are around this program, tiny business owners unequivocally do turn empowered to pursue their American Dream.?
For some-more information about a Samuel Adams Brewing a American Dream program, greatfully revisit www.samueladams.com/btad.
About The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch unclosed in his father?s attic. Inspired and gallant to plea required meditative about beer, Jim brought a recipe to life in his kitchen. ?Pleased with a formula of his work, Jim motionless to representation his drink with bars in Boston in a hopes that drinkers would conclude a complex, full-flavored drink he brewed uninformed in America. ?That drink was aptly named Samuel Adams Boston Lager?, in approval of one of a nation?s good first fathers, a male of eccentric mind and spirit. ?Little did Jim know during a time, Samuel Adams Boston Lager shortly became a matter of a American qualification drink revolution.
Today, The Boston Beer Company brews some-more than 50 styles of beer. ?It relentlessly pursues a expansion of new styles and a soundness of classical beers by acid a universe for a excellent ingredients. ?Using a normal 4 vessel brewing process, a Company mostly takes additional stairs like dry-hopping, barrel-aging and a delegate distillation famous as krausening. ?The Company has also pioneered another revolution, a ?extreme beer? movement, where it seeks to plea drinker?s perceptions of what drink can be. The Boston Beer Company has been committed to elevating a picture of American qualification drink by entering festivals and competitions around a globe, and in a past 5 years has won some-more awards in general drink competitions than any other brewery in a world. As an eccentric company, brewing peculiarity drink stays a singular focus. Although Samuel Adams? drink is America?s largest-selling qualification beer, it accounts for usually one percent of a U.S. drink market. ?The Boston Beer Company will continue a independently-minded query to decoction good drink and to disciple for a enlargement of qualification drink opposite America. For some-more information, greatfully revisit www.samueladams.com.
About Accion in a U.S.
In seeking a partner for Samuel Adams? Brewing a American Dream, The Boston Beer Company incited to Accion to promote lending to overworked business owners seeking to grow. As a largest and usually national micro- and tiny business lending network in a United States, Accion connects tiny business owners with a permitted financing and recommendation it takes to emanate or grow healthy businesses. Accion East and Online lends in New York and offers business loans between $500 and $50,000 along with training, networking and other support services to overworked entrepreneurs. Historically, Accion East and Online has lent over $132 million.
Since 1991, a 5 members of Accion?s U.S. Network have collectively done over 44,000 loans, totaling over $320 million. Additionally, over 400,000 business owners opposite a republic have incited to Accion for financial and business recommendation around workshops, online tools, and one-on-one consultations. Globally, Accion (www.accion.org) is a colonize in microfinance, reaching millions of people by a general network of partners. For some-more information on Accion in New York, greatfully revisit www.accionusa.org or call 646-535-2254.
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